THE FUNNEL IS NOT THE PROBLEM.
In industrial markets, chasing leads through funnels often feels like pouring water into a sieve: lots of effort at the top, and by the time something reaches the bottom, it’s low-value, low-margin, and the buyer doesn’t even recognize your name.
You don’t need another funnel. You need brand mass — clarity and authority that hold up under comparison, pressure, and scale.
Introducing The Gravity Doctrine
The Gravity Doctrine is a short, disciplined document that reframes how serious industrial leaders think about brand and positioning.
It’s not:
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A brochure
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A marketing checklist
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A set of tactics
It is an operational framework for how value actually lands — long before price enters the conversation.
What’s In The Gravity Doctrine?
• The Fault Line — why chasing leads often erodes margin and credibility
• The Physics — a clear model for how brand mass works in market gravity
• The Coordinates — a practical way to assess where your brand actually sits with buyers
This isn’t theory. It’s a thinking system — not for quick wins but for lasting leverage.
