APPLIED GRAVITY
We turn strategy into authority that holds up under real sales pressure.
Leverage Without Hustle
When authority is clear, sales stops compensating and margin stops leaking.
Authority Under Pressure
Your positioning has to hold up in RFQs, side-by-side comparisons, and time-compressed decisions.
Clarity Before Activity
Strategy only works when buyers can quickly understand your value without explanation.
Where Strategy Either Holds or Collapses.
Strategic Pivot
Re-establish direction.
When the baseline shows structural issues, we reset the narrative, positioning, and decision logic that buyers experience. This is not reinvention. It’s correct.
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Growth has outpaced clarity
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Founder intuition hasn’t been codified
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The company looks smaller than it is
Outcome: a clear strategic direction that can actually be operated.
The Gravity Check
Establish the baseline.
A focused diagnostic is used to identify where clarity, authority, and leverage are breaking down. This is not discovery. It’s a pressure test.
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Deals are stalling under comparison
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Sales conversations require too much explanation
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Leadership suspects the brand isn’t holding up anymore
Outcome: a clear read on where strategy collapses—and why.
THREE STRATEGIC OPTIONS
Heavy Parntership
Maintain authority under pressure.
An ongoing partnership focused on reinforcing clarity and authority as the company scales, competes, or transitions leadership.
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Stakes are high
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Decisions are complex
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Authority must hold without constant intervention
Outcome: sustained brand mass that doesn’t erode over time.
Conditions for Success
We don’t require you to have all the answers, but to get the most out of a BIG Gravity partnership, we look for leaders who are ready for:
• Real Velocity: We are best suited for organizations ready to move from deliberation to action quickly.
• Objective Truth: We partner best with leaders who crave data-backed reality over comforting validation.
• Strategic Focus: We are architects, not carpenters. We are here to design the future, not patch up daily tactical issues.
We believe in diagnostics before prescriptions. You shouldn't commit to a six-week sprint until we both understand your current baseline. The fastest way to start that conversation is with data.
We have developed an Assessment Survey. It takes less than 4 minutes, and it provides the initial framework we need to determine if a "Gravity Check" engagement is the right next move for your organization.