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Starry Night Sky

BIG Gravity Marketing

COORDINATES ASSESSMENT

This is a diagnostic tool we will use to assess your current position and align your goals.

Your Role
Founder/Owner
President/CEO
VP/Director
Other
Industry
Electrical Distribution
HVAC / Industrial Supply
Wire & Cable / Components
Construction-Adjacent Supply
Other
Annual Revenue Range
Under $3M
$3M–$12M
$15M–$30M
$30M+
Which best describes your current situation?
We’re losing deals under comparison we believe we should win.
Sales conversations require too much explanation.
We’re competing against larger or better-presented companies.
Growth has exposed cracks in how our value is communicated.
We’re preparing for scale or succession and don’t trust the brand to carry itself.
When buyers compare you side-by-side with competitors, what usually happens?
We’re often selected.
We’re shortlisted but lose on “intangibles.”
We lose unless price becomes the differentiator.
We're not sure.
How dependent is the brand on the founder to “make it land”?
Very dependent — I’m in most critical conversations.
Somewhat dependent — I step in when deals stall.
Minimally dependent — the story travels without me/them.
Not sure.
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