Writing
I write occasionally as a way of thinking through questions that come up repeatedly in practice — about marketing, clarity, decision-making, and how to use tools thoughtfully.
These pieces aren’t meant to persuade or keep up with trends. They’re a way to slow ideas down, examine tradeoffs, and make sense of work that’s often noisier than it needs to be.
Marketing Insights
Why Consistency Matters More than Creativity in Small Business Marketing
An essay on clarity, consistency, and why marketing often feels harder than it needs to for small, owner-led businesses.
Marketing Insights
Why Most Small Business Marketing Feels Harder Than It Should
An essay on clarity, consistency, and why marketing often feels harder than it needs to for small, owner-led businesses.
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Clarity Engagements
BIG Gravity offers short, focused clarity engagements for business owners who feel uncertain about their marketing and communication. This work is designed to help you step back from tactics, understand what’s working and what isn’t, and clarify how your business wants to show up before investing more time or money. The goal isn’t to rush into execution, but to build confidence, alignment, and a clearer sense of direction so future decisions feel intentional rather than reactive.
If this way of thinking resonates, let’s talk.
If your marketing feels harder than it should, a conversation can help. This space is for business owners who want clarity, coherence, and a steadier way forward — not shortcuts or noise. There’s no pitch here, just an honest discussion about what you’re trying to build and whether this way of thinking feels useful.